Archive for the ‘facebook’ Category:

Facebook To Help Users Burned By Profile-To-Page Migration

Written on August 10th, 2011 by trickfacebookno shouts

Facebook now offers a potential solution for users who converted their profiles into pages, only to regret the decision after the fact.

As reported by Inside Facebook, Facebook has created an appeal form for users who want to reverse course on their profile-to-page migration.

As we discussed, the Facebook profile migration tool may leave users with some unintended consequences. Facebook temporarily disabled the tool last week, reportedly because of API strain.

If you are one of the users who, like me, made the ill-fated decision to use the Facebook migration tool, you can fill out this appeal form. Filling it out is not a guarantee that Facebook will be able to reverse your profile, but it is at least as start.

The form page states:

Profile to business Page migrations are meant for profiles that do not represent a person. If you have accidentally migrated your profile to a Page, you can submit your request for a reversal. Please keep in mind that we will remove your business Page if your profile is restored. We may reject any appeals that we deem to be inappropriate. Further, we may not reply to all submitted appeals.

If your appeal is approved, the newly created business page will be removed. Users can still create a new business page for themselves, however, users will need to court fans the old-fashioned way.

Since sharing my own tale of near Facebook suicide, I have heard from dozens of readers who, after suffering the same fate, are looking for reprieve.

We think it’s great that Facebook is making an effort to help users recover their personal accounts. Our advice still stands: Avoid using the migration tool unless you need to convert the page of a brand or business for terms of service reasons.

HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS]

Written on May 1st, 2011 by trickfacebookno shouts

If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post. The study reveals that more often than not, a Facebook post is ill-timed — in fact, office hours could be the worst time to blast content.

“While marketers may work Monday through Friday, Facebook is humming with activity 24-hours a day, seven days a week,” says Buddy Media CEO Michael Lazerow. And so, brands must adapt to their consumers’ schedules in order to optimize their engagement.

Here are the findings, along with tips about when and how to make the most of a Facebook post.


Be Timely


The study found that daily Facebook engagement has three peaks: early morning (7 a.m. EST), after work (5 p.m. EST) and late at night (11 p.m. EST). Therefore, posting all of your updates during the workday means you’re missing key opportunities to engage fans at non-work hours. However, not all brands’ engagement peaks at these three times — Playboy engagement peaks in the wee hours of the morning, for example — so you must work on a case-by-case basis.

Good timing on Facebook depends on the day of the week, too. Thursday and Friday have 18% more engagement than other days of the week, suggesting that Facebook is a procrastination tool when people are itching to get out of the office. But don’t start stacking all of your Facebook updates on Thursday and Friday — the study found interesting user patterns and engagement trends throughout the week that are unique to particular industries. Below, the findings are broken down by market so that you can see where entire industries are missing the mark and where — or rather, when — there’s room for improvement.

  • Entertainment: Friday, Saturday and Sunday are huge, as that is when people are most inclined to see a movie or go to a concert. However, entertainment brands post twice as much content on a weekday than a Saturday or Sunday.Tip: Take advantage of the weekend.
  • Media: Weekends have strong engagement for media brands, but Mondays are weak. During the study period, most posts went out during the week.Tip: Avoid Monday.
  • Automotive: Auto brands see the most engagement on Sundays, but less than 8% of posts go out on that day.Tip: Capitalize on Sunday.
  • Business and Finance: Engagement peaks on Wednesday and Thursday, though this industry tends to spread its posts even on Monday through Friday.Tip: Post on Wednesday.


    The findings for the retail vertical.

  • Retail: Sunday is a big day for engagement on the shopping and retail front, but only 5% of entertainment posts go up on Sunday. The industry’s posts lean heavily toward Friday, which has below-average engagement.Tip: Target shoppers on Sunday.
  • Fashion: Engagement peaks on Thursday but dips on the weekend. The industry pushes the most content on Tuesday, the day with the lowest engagement.Tip: Optimize engagement on Thursday.
  • Healthcare and Beauty: Like fashion — perhaps because consumers are shopping and preparing for the weekend — healthcare and beauty brands see the most engagement on Thursday. But a lot of content is posted on Mondays and Fridays, when engagement is lower.Tip: Post content on Thursday.
  • Food and Beverage: More than the other verticals, the food and beverage brands do a good job of spreading their posts throughout the week and weekend. But in this case, engagement peaks on Tuesday and Saturday and dips on Monday and Thursday.Tip: Target Tuesday.
  • Sports: Not surprisingly, especially during football season, Sunday is king for sports brands and teams on Facebook. This data is affected by the fact that Super Bowl Sunday fell during the data collection period, but Sundays remain strong during other weeks, too.Tip: Increase your post volume on Sunday.
  • Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office.Tip: Get these eyeballs at the end of the week.

Joe Ciarallo, Buddy Media’s director of communications, says a lot of smart brands already target their audiences when they’re most engaged. For those who don’t, Ciarallo says they should consider scheduling Facebook posts to go live during times of high engagement at night and on weekends.


Be Concise


The data indicates that the length of the post can determine engagement just as much as the time of the post. The bottom line: Keep it short and sweet. Posts with 80 characters or less — the length of a short tweet — garnered 27% more engagement than posts that were more than 80 characters. But brevity is far from a common practice — only 19% of posts in the study were shorter than 80 characters.

And while the content should be short, the URL probably shouldn’t be — posts with a full-length URL had three times the engagement of their shortened bit.ly, ow.ly and tinyurl counterparts. The reason is likely because readers want to know where the link will take them. Ciarallo says a brand-specific URL shortener, like bddy.me or on.mash, keeps a post short while also providing context.


Ask For Engagement



Words ranked in order of their effectiveness at converting Likes and comments.

If you’re looking to get Likes on a post, all you have to do is ask. Ciarallo says simple, outright instructions — “Like us if … ” — are much more effective at getting a Like than a post with a long explanation of why you should “like” something. Remember, “liking” only takes one click and then the “liked” item is syndicated on a user’s own page, so don’t be afraid to ask for the thumbs up.

The same goes for comments — outright saying “post,” “comment” or “tell us” motivates fans to engage. If you’re seeking answers, put a simple “where” or “when” or “would” question at the end of the post — you’ll get 15% more engagement than if the question is buried in the middle. Shy away from “why” questions, as they seem invasive and ask much more of a user than a “what” question, Ciarallo says.


Advice for Smaller Brands


These findings are insightful and can help brands better target their consumers, but it is important to note that the brands studied are all large and well-established. While URL shortening is a good idea for all brands, the day and time findings may not apply to businesses of all sizes within each industry.

For small businesses, it’s important to balance the data above with what you know about your own brand, based on Facebook Insights and your own experiences with your Page. “Small brands can take away some best practices from this, but remember that the data set is all large brands,” Ciarallo says. “Still, a boutique hotel owner could look at the hospitality section and see how it can help his Facebook marketing.”

He also says it’s important to realize the social marketing space is constantly evolving, and these statistics can change in a matter of months. If every brand begins to post when the engagement is high, then engagement either will increase because of the optimization, or it may decrease because there’s so much noise at the high-engagement times. Only time will tell for the long term.

“This is 200 large brands over two weeks, so it’s a large data set, but things are moving fast,” meaning your Facebook marketing program must be flexible, Ciarallo says. Though this is the first study of its kind that Buddy Media has publicly released, Ciarallo foresees future reports like this one to help brands maximize engagement in an ever-changing marketing environment.

What engagement tips have you picked up from your Facebook Page? Tell us in the comments.

Disclosure: Buddy Media is a Mashable sponsor.

*Buddy Media did not disclose which of its 600 client brands were included in the study, but the company has a lengthy roster of enterprise clients, including W Hotels, Target, American Express, Playboy and the Food Network.

Quora: The Stats Behind the Buzz [INFOGRAPHIC]

Written on April 28th, 2011 by trickfacebookno shouts

Quora‘s beautifully designed, elegantly executed Q&A might be burning up the blogs, but how is the site performing in the real world?

Web analytics firm KISSmetrics has just published an infographic about “The Wonderful World of Quora.” The charts show some interesting details, such as the growth of Quora’s userbase as well as the upward trend of monthly uniques. KISSmetrics also points out the myriad ways to use Quora beyond just asking and answering questions.

The infographic was created with help from Semil Shah, an active Quora user and fan.

What do you think of Quora’s chances of long-term success? Do you use the platform, yourself? Let us know your thoughts in the comments section.

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Mark Zuckerberg Is Mad Magazine’s Latest Coverboy [PIC]

Written on April 26th, 2011 by trickfacebookno shouts

Facebook CEO Mark Zuckerberg will grace the cover of Mad Magazine in about a week, in an issue whose cover story is entitled “The 50 Worst Things About Facebook.”

Zuckerberg is on a roll. After hobnobbing with President Obama (whose face has also been on the cover of Mad), appearing on Saturday Night Live , interviewing with Leslie Stahl on 60 Minutes , being the subject of an Oscar-nominated movie, having his likeness replicated in comic books and action figures, and even finding his name on a worst-dressed list, you might say that Zuckerberg’s circle of fame is complete. Not bad for the 52nd wealthiest person in the world.

When TechCrunch asked Mad Magazine editor John Ficarra why Mark was on the cover of his humorous periodical, Ficarra replied, “It was a pure business decision. We got a cool $2 mil from the Winklevoss twins to ‘poke’ him a new one.”

In anticipation of Zuckerberg’s debut on the cover of this hilarious mag (which we’ve loved for years), let’s try to figure out what the article will cite as some of the 50 worst things about Facebook. What do you think, commenters?

Image courtesy TechCrunch

Entertaining 404 Error Pages

Written on April 23rd, 2011 by trickfacebookno shouts

“404 Not Found.” These three little words can make any Internet explorer an unhappy camper. After all, who hopes to click on a broken link or stumble upon a moved or deleted page while cruising around the web?

Luckily, some web designers have chosen to end the misery of encountering a 404 error page. Instead of letting their site readers bump heads with a nasty dead-end error message, they’ve managed to squeeze a little entertainment out of it.

Below you’ll find some of the most entertaining 404 error pages on the web. We’ve listed them alphabetically to avoid playing favorites, but they’re all worth a look. Share your favorite 404 error page designs in the comments below!

View As One Page »

Image 1 of 35
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Facebook’s Complicated Ownership History Explained

Written on April 21st, 2011 by trickfacebookno shouts

Facebook’s tangled founding story is about to get more complicated, thanks to a man named Paul Ceglia.

Anyone who has seen The Social Network knows about Eduardo Saverin and the Winklevoss twins. Facebook co-founder Saverin was forced out, sued Facebook and settled for a 5% stake of the company. Tyler and Cameron Winklevoss contracted Zuckerberg to build a Harvard-based social network for them, but when Mark Zuckerberg launched “TheFacebook.com” instead, the twins sued. That case was also settled, though the twins have been trying hard to rescind it in court.

But there’s more to Facebook’s legacy of lawsuits than the movie mentioned. Last year, Ceglia claimed he and Zuckerberg signed a contract giving Ceglia 50% of Facebook. Most legal experts dismissed Ceglia’s lawsuit as outlandish, but it has resurfaced this week with evidence that promises to make this a messy affair.

So what exactly happened at Harvard in 2003 and 2004? Why have so many people claimed an ownership stake in Facebook? Who is Paul Ceglia, and does he actually have a case?

To answer that, we need to explore Facebook’s complicated ownership history.


Eduardo Saverin


Until 2009 Saverin wasn’t even acknowledged as a co-founder. It took a lawsuit and a settlement to make that happen.Both sides dispute the details of the case, but here are the basics. In 2003, Zuckerberg (then a sophomore at Harvard) approached Saverin (a junior) about TheFacebook.com. He asked Saverin to become his business partner and to put down $15,000 for the servers needed to run the site. In return, he’d get about 30% of the company.

When Facebook took off in 2004, Zuckerberg and another co-founder, Dustin Moskovitz, decided that they had to move to Silicon Valley. They got a place in Palo Alto and started coding. Saverin had an internship with Lehman Brothers in New York. According to Business Insider, Zuckerberg asked Saverin to take care of the paperwork, to get funding and to figure out a way to make money.

But Saverin was slow to make decisions and slow to sign off on the paperwork. Eventually, his role was taken by entrepreneur Sean Parker, who quickly secured a $500,000 investment by PayPal co-founder Peter Thiel. Zuckerberg was able to reduce Saverin’s stake in the company from 30% to less than 10% in short order. His equity was diluted from that point onward.

As detailed in The Social Network, Saverin eventually sued Facebook. The matter was soon settled. Saverin got about 5% of the company (worth more than $2.5 billion today) and signed a non-disclosure that has essentially kept him quiet since.


Tyler and Cameron Winklevoss


Zuckerberg just can’t seem to get rid of the Winklevoss twins.In 2003, the Winklevosses and their business partner Divya Narendra approached Zuckerberg about their new project, HarvardConnection, a social networking site for Harvard students. Zuckerberg allegedly entered into a verbal contract with the Winklevosses, promising to help build the site in return for equity.

Meanwhile, Zuckerberg was deep in the development of TheFacebook.com. Between November and 2003 and February 2004, he communicated with the twins through a series of 52 emails and several in-person meetings. Zuckerberg launched TheFacebook.com in February 2004 and, two days later, the Winklevosses learned of the site in The Harvard Crimson. A few days later, the Winklevosses and Narendra sent Zuckerberg a cease-and-desist letter.

While HarvardConnection eventually launched a few months later, as ConnectU, it failed to gain traction. ConnectU’s founders filed a lawsuit against Zuckerberg in 2004, prompting a legal battle that dragged out for years. In February 2008, the two sides finally settled. Facebook acquired ConnectU’s assets in exchange for 1,253,326 shares (worth around $180 million today) and $20 million in cash.

That wasn’t the end, however. In March 2008, the ConnectU founders filed another lawsuit, attempting to rescind the settlement. They argued that Facebook misled them over the true value of the stock. The twins also sued their law firm, Quinn Emanuel, for malpractice. That’s not all: Wayne Chang, founder of a file-sharing service called i2hub that had partnered with ConnectU, sued the twins for 50% of the Facebook settlement.

It’s a confusing tangle of lawsuits, but the bottom line is that the Winklevoss twins settled their case with Facebook years ago. Their recent attempts to change that settlement are falling flat. A U.S. judge ruled this week that the settlement still stands. The twins, of course, are appealing that ruling.


What About Paul Ceglia?


Now for the question that has been causing headlines this week: did Zuckerberg potentially sell a 50% stake in Facebook for $1,000?That’s the notion that Ceglia, owner of a wood pellet fuel company, put forth in a lawsuit filed last July. In the suit, he claimed that he and Zuckerberg had an agreement in which Ceglia would receive 50% of Facebook for a $1,000 investment, in addition to 1% of the company each day until a site called “the face book” was completed. Since the project was allegedly 34 days late, Ceglia says he was entitled to 84% of the company.

The story sounded outrageous on the surface, especially as Ceglia had waited a full six years before speaking up. Furthermore, Ceglia is a a convicted felon.

This week, however, the lawsuit resurfaced. Ceglia refiled his case with prominent law firm DLA Piper and said he has produced email conversations that support his claims. The lawsuit now claims that Ceglia offered Zuckerberg $1,000 to work on a project called StreetFax, as well as $1,000 to fund “the face book.” The suit claims the two met in Boston and signed a contract with a witness present.

Allegedly, Zuckerberg and Ceglia discussed details such as the site’s domain name and business model. The suit says Zuckerberg mentioned the Winklevoss twins in November 2003, telling Ceglia that he had “stalled them for the time being.” Eventually, according to the suit, Zuckerberg told Ceglia he thought that 1% of equity for each day of delay was unfair, and the two agreed to split the project 50/50.

Things allegedly blew up in April 2004, two months after Facebook’s blockbuster launch. Zuckerberg is supposed to have told Ceglia he was thinking of taking the server down and wanted to give Ceglia his money back. Ceglia responded negatively, claiming that Zuckerberg was pulling “criminal stunts.” The DLA Piper lawsuit asks for 50% of Zuckerberg’s stake as compensation.

Facebook insists that the emails and contract are fabricated. In an email to Mashable a Facebook representative said:

“This is a fraudulent lawsuit brought by a convicted felon, and we look forward to defending it in court. From the outset, we’ve said that this scam artist’s claims are ridiculous, and this newest complaint is no better.”


Next Steps


Facebook is seeking to dismiss this case, but the emails — fraudulent or otherwise — may be compelling enough for the case to move into discovery. It’s at this point that Facebook will be able to look at the evidence, including Ceglia’s emails and hard drives. If they can show that there was any tampering with the evidence, the case will be thrown out. But if not, the company may be forced to dish out money for yet another settlement, just to make Ceglia go away. DLA Piper, one of the world’s largest law firms, has agreed to take on the case — which is a sign that this dispute could be stuck in the courts for a long time.

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